The winning business will have created a new product, process or service
- Give a brief description of your innovative product or service (up to 100 words).
- Explain how your business identified a need for this new product/service. Show how you carried out your research and development of the idea.
- Provide evidence of how your new innovative idea has benefitted your business to create competitive advantage. This can be through increased productivity, cost saving or development of the brand etc.